Copier Sales in Plano
We sell copiers, we try and match up our customers with the perfect copier in Plano, much like the 3 bears, we want to find the one that is “just right” Not too fast, not too slow. Not too expensive, not too cheap. When you come up with a recommendation, it takes time to get it right. It would seem that it is simply an exchange of value. We have knowledge and expertise on copiers and you are looking to buy a copier in Plano. So, what goes wrong with these sales where it goes from consulting into a tug of war? Here’s where I think things go wrong (as one who sells copiers in Plano, I think I have a good idea here! )
- Sales reps get too desperate for a sale and begin to call over and over to follow up.
- This happens with one or two reps and then the customer sees they are getting a lot of calls and then decide not to call any of the reps back. This makes them all wonder what’s going on, so they call more.
- Customer won’t disqualify anyone, so everyone keeps calling.
So, what can you do to stop this maddening cycle as a customer?
- Limit the number of vendors to 3 at the most.
- Tell each rep the process you want to use, be clear, and then if a rep doesn’t respect your desires, disqualify them.
- Call reps back and let them know when you choose someone else.
- Make sure that you tell the reps they all get one shot, which will motivate them to give you their best deal. When many reps lose, they’ll try and lower their price at that time. If they do this, you know they’re the type of rep who maximizes their margin instead of giving you the best copier deal.
If you need a copier in Plano, TX – give us a call today!